If you have followed my coaching for any amount of time you know that I suggest that people create their big-ticket product first ($1,000+) and then spin off smaller products ($27 – $197) from that big product.
One of the reasons is that it is actually easier to create that big-ticket product because it is usually a coaching program or one-on-one type of service.
An example would be if you had a lot of knowledge in mountain biking… You may have been mountain biking for many years and have got some great fitness and weight loss results from your mountain biking passion.
Over the years you would have bought mountain biking equipment and would have a good idea of what is “good” equipment, what is “bad” equipment and where to get the best prices. All of this knowledge and experience makes you an “expert” in the eyes of someone who wants to start riding mountain bikes and is overwhelmed by all the information available.
If you offered a “mountain biking” coaching program that involved talking to them every week on Skype (or something similar) it becomes very attractive to the overwhelmed beginner. You could start with identifying their goals, identify their why and then create an A-Z plan to get them from where they are now to where they want to be with their mountain biking. You would hold them accountable along the way and guarantee some type of result dependant on if they did the work or not. You would have tools (apps, spreadsheets, etc) in place to track their progress and keep them motivated.
This coaching program could be set up within an hour… All it requires is one website landing page with your offer and a Paypal checkout button. But for the customer, this product carries a much higher value than an ebook they can download from the internet. Your coaching could be a 12-month program that involves a weekly 30 minute Skype video call for a total price of $1,000.00 (this works out to being paid about $20.00 per 30-minute session and taking 2 weeks a year off).
It's an easy product to set up quickly and easily, rather than taking weeks to write an ebook and then sell it for $27.00.
If you want to know how to make this offer to your list watch the video below as Dan Henry explains his awesome strategy…
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