Quality content is essential for my business online because it allows people to identify with me. They get a snippet of my knowledge, and my personality, which leads to them (hopefully) liking and trusting me and then acting on my recommendations… or buying my products 🙂
My main strategy for writing great content is to build trust, but it is also an awesome long-term traffic strategy. My articles will eventually be ranked in the search engines which will allow people searching specific keyword phrases or sentences to see the content.
I don't focus on any search engine optimization. I only focus on producing the best content to give the reader the most value!
I have been doing this for a very long time, so it is now easy for me to find endless stuff to write about. I can also write daily without any writer's block at all… Something I struggled badly with in the beginning!
Over the years I developed a system which I'll detail below and hopefully it will help you:
I always keep a note of content ideas as I am browsing online. Each day I document resources and ideas that allow me to create better content and provide more value to my customers. I can then create the following posts:
The title I usually start with is “(Solution) Gives You (Result) Without (The Pain). This format is great for getting people to read further.
I'll quickly create a title and then start writing the blog post using the content formula below. 9 times out of 10 I will have tweaked the title many times before publishing the post… That's just me and my perfectionism again!
This is the critical part to avoiding writer's block… I create a new blog post, insert my title which gives me clear direction on the solution, result and pain I am writing about. I then copy and paste my outline (below) into the post area as a starting point and then flesh it out:
Content: explain in detail the idea, the strategy, the recipe. What, why, how. Person, problem, solution. Pros, cons, action. Facts, opinion.
Call To Action: explain what they should do next – opt in, click a link, leave a comment, share the information.
Shane MeLaugh explains content patterns in more detail in the video below…
The blog post Shane referred to is here.
When I have completed the post I will usually publish it straight away to avoid my perfectionism kicking in and over editing the post… Another thing I struggled for years with!
Once published on my website I then share it to my Facebook page, my Linkedin page, my Google Plus page and tweet the link.
To add some extra juice I then boost the Facebook post for a day at $5 to a lookalike audience which gives the post much better reach.
And that's it… My simple writing strategy to creating quality blog posts without any writer's block! I hope it helps you…
Let me know in the comments below and please share this article with your friends. It will help them and I would really appreciate it!
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