If you have been internet marketing for some time, you have probably worked out that doing the research, picking a niche and setting up the website is the easier part of internet marketing… The hard part is getting traffic to your website!
I have seen many “ugly” websites do well because of the sheer amount of traffic they get.
I'll never forget the model train affiliates I was coaching a few years ago. They were obsessed with getting the right theme, making sure the copy on the page was correct, taking weeks to get the free offer built and neglected traffic…
Then one day I logged into my Clickbank account and noticed about 20 new sales from an affiliate who had never promoted before. Digging through my analytics I found the page he had sent traffic from…
It would have been the ugliest squeeze page I have ever seen and the traffic was going from the optin, direct to to my sales page via his affiliate link. There was no blog and no other content.
He had the squeeze page online within an hour and was sending traffic as a test. His focus was on getting 100+ visitors to the page each day and if he could do that consistently he was going to upgrade the squeeze page.
That affiliate made thousands of sales (average $100/sale) and at today's date has NEVER upgraded the squeeze page.
I would estimate that his optin rate would be less than 10%, but he has so much traffic going to the page, that his end result (profit) is greater than someone getting a 50% optin rate.
Every working minute of his time is dedicated to traffic generation.
And he has built so much momentum over the last few years, that he can now afford to pay Google's pay per click prices and leverage his income even further… He built out a blog for this and sends the Google PPC traffic to the blog which has a call to action for the optin page.
Just as a brick and mortar business would be advertising in 10 or 20 different places to get customers, you need to have 10 or 20 different strategies to get visitors to your website.
Traffic is hard work initially and that's probably why there is a large failure rate in internet marketing.
Over the next few weeks I'll be covering many different traffic strategies (free and paid) in detail. Some of these will be:
Interested in more traffic to your website? Let me know in the comments below.
Ian is a successful offline and online entrepreneur with over 20 years of marketing and business experience. He is very passionate about living a life with time, income and location freedom. Find out more about Ian McConnell >>
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