Case Study: How To Get Traffic To My Website

Welcome to Day 7 of our case study and the “renovation” of declutterhowto.com…

If you missed the previous parts of the case study, you can find them below:

Today I’ll show you how I am going to get traffic to my website. 

Enjoy the video…

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Watch on YouTube: How To Get Traffic To My Website 

How Do I Get Traffic To My Website?

Declutterhowto.com now contains some quality content and every page has up to 8 calls to action (CTA)… Now, I need to promote EVERY page of that website.

I want declutterhowto.com to be an automated online business and not a job. My intention is to work flat out for a few weeks building traffic sources to my website, and then maintain them once a week.

Once these traffic sources are set up they will continue on their own as long as I want them to…

[box]An automated online business is one that you can ignore for weeks at a time and maintain the same level of traffic to the site… You have created a job when your daily traffic is reliant on the work you do in that day.[/box]

My plan for getting traffic to DeclutterHowTo.com is:

  • SEO (Search Engine Optimization) – each page will be monitored using Market Samurai and tweaked to get it on the first page of the search engines for it’s keyword phrase.
  • Traffic Siphoning – this involves going to the places online (blogs, forums, Facebook, etc) where my target market is hanging out and siphoning the traffic across to my website.
  • Facebook ads – this is as simple as creating an ad, setting a daily budget and sending the traffic to my optin page.

SEO (Search Engine Optimization)

I have implemented the Google Webmaster Guidelines which will go a long way to help Google (and the other search engines) find, crawl and index my site.

I have also added all the footer links which contain privacy, terms, disclaimer and sitemap information.

footer links

website categories

The site hierarchy has been created with the following categories:

  • Declutter Bathroom
  • Declutter Bedroom
  • Declutter Closet
  • Declutter Garage
  • Declutter Home
  • Declutter Kitchen
  • Declutter Office
  • Declutter Shed
  • Declutter Videos
  • How To Declutter

Every post will now be assigned to a category (or 2) which will keep the site structure tidy and easily navigable by the users and the search engines.

These categories are the keyword phrases I want to rank on the first page of Google for. If I can achieve that, my research shows that there is the potential to have about 50,000 visits per month to my website!

In the next 90 days I will outsource and publish 5 high quality blog posts for each category. This will total about 50 pages on the website.

Each post will have the meta data optimized. In OptimizePress this is already a feature of the theme. It’s below the post edit screen in your WordPress dashboard.

meta data

The meta data is telling Google what the page is about, what keyword phrases the page should be listed under, and what should appear in the listing. An example is below:

google listing

By doing all of the above I will have a well optimized site of about 50 pages. I can then stop adding posts to the website and focus on promoting those posts…

Don’t Create Another Job for Yourself

model trains for beginnersI made a mistake when I first created ModelTrainsForBeginners.comI got into the blogger mindset.

I added posts frequently, and the intention was that every post I added would give me another listing in the search engines (Google, Yahoo, Bing)… which would get people to my website.

It worked! Every post would get indexed by the search engines and people were finding the website.

The problem was that the bounce rate was up over 80%, the conversions were averaging 0.01% and I was spending up to 4 hours of my day working for about $0.50 an hour!

[box]The bounce rate of your website is the percentage of visitors who land on the website and then leave the site (bounce) without going to another page on your website.[/box]

The large majority of visitors were searching Google with long tail keywords in Google like “how do I lay ho scale track” and “how do I make my locomotive look old”.

They would then see my website listing in Google, click on the listing, arrive on the web page, read the info and over 80% would leave without opting in, clicking an ad, or going to another page…

Then one day I noticed (in Google Analytics) that one particular post was getting a better conversion than all of the others, but the amount of traffic was very low. Market Samurai was telling me that the post was buried deep in the Google listings for the keyword phrase, so it was a surprise that I was getting any traffic at all.

So, I went back to it and improved the post. I added more detail, added some pictures, added some sub-titles and over time the listing ranked higher in the search engines and the traffic increased significantly.

From that day on, I stopped adding blog posts and focused on improving the ones with the best conversions.

I cut my workload by about 4 hours a day and more than tripled the traffic in just over a month… That was a big aha moment for me.

[box]Note: I improved the content on the page (text, images, h1 & h2 tags) to provide a great user experience, inserted the meta details, and shared the post using Google+, Facebook, Twitter, Stumbleupon and LinkedIn. Backlinks were only provided from comments on other blog posts, a forum signature and some Facebook posts.[/box]

Sidenote: This reminds me of the book Acres Of Diamondswhere people go searching for diamonds far and wide, when the diamonds are actually in their own backyard…

Traffic Siphoning

The next step in getting traffic to my website will be traffic siphoning.

This is done by finding places online that my target market is hanging out on, and siphoning (coaxing) them across to my site. These could be blogs, forums, Facebook, Twitter, Yahoo Answers, etc.

I want active places. So, if someone has asked a question about decluttering today, I want to be adding my opinion and coaxing the readers across to my website.

To find these places I’ll use Google Alerts. Google Alerts allows me to set up an alert based on keyword phrases.

Google then send me a daily email containing details of any updates made on the web based on those keyword phrases.

I can then go to that source and add my opinion, or answer the question, or add value to the conversation and create a link back to my website.

[box]The aim of this strategy is for the other readers of the website to read your comment and be curious enough to want to click your link to find out more about you.[/box]

Facebook Ads

This is a simple strategy of creating a Facebook ad which directs visitors to one of my squeeze page pages.

I’ll set up 3 ads which will be rotated to find the best CTR (Click Through Rate) and the best optin conversion.

In a future update I’ll show the ads, the set up and the metrics.

What’s Next

I’ll implement these traffic strategies over the next few weeks and monitor the results in Google Analytics. Usually, within 14 days, I can tell where the best converting traffic sources are, and I’ll then put more effort into those.

Stage 1 of this case study is complete and the results will dictate if we go to stage 2, the product creation stage (to maximize profits).

Make sure you are subscribed, because at the end of every month I’ll keep you updated with the results.

The next stage would involve creating my own decluttering product. That way I will have complete control over the entire sales process and maximize the profit I can generate. It also means that I can recruit affiliates to sell my product for a commission. This is what made my old model train site so successful.

However, before I get carried away, I need to make sure that I can get hundreds of visitors to the site every day, that  people are subscribing and buying the affiliate products I will offer in the email autoresponder sequence.

If I can achieve a reasonable result with that, then (and only then) would it be viable to create my own product, like a membership site with recurring income.

But, to make absolutely certain I won’t be wasting my time, I’ll survey my list when it reaches 500 and see if they want something like that. My decision will be based on those results!

Please leave your questions or comments below…

I’ll email you when the monthly results are available, so make sure you have subscribed by using any of the subscribe forms on this website.

PLEASE share this by using the buttons below. The more feedback I get, the better I can answer the questions and provide the best possible information.

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  • Justin

    Ian,

    Great stuff as always. I love your ability to take a project that looks so difficult and break it down to a few very focus oriented tasks. I am learning a ton from your site and can’t wait to learn about the autoresponder emails (one of my weak spots). I am in the process of re-designing my site using these same tasks. Keep up the great work!

    • Ian McConnell

      Thanks Justin,

      It’s been a great exercise for me, as when you do this stuff all day you tend to gloss over the little bits that bolt together to make the whole thing work.

      Your site at SpondySolution.com is looking good and very different to the last time I saw it. How are your conversions going.

      Cheers
      Ian

      • Justin

        Conversions are better and improving. What you see on the site now was a quick patchwork while I learn as much as I can about wordpress. After watching you use wordpress and understanding the ease of great landing page creation has motivated me to install it. I am re-designing the site from scratch with some of your suggestions at an alternate domain name and will do some testing from there. Thanks again and once I am up and running I am sure I will be contacting you for some private coaching. Thanks again!

        • Ian McConnell

          Sounds good Justin. I look forward to it.

  • John P

    Ian,

    I’m loving this case study! It’s so helpful not to learn just the tactics, but what is actually going on in your head as you do each step…EXCELLENT!

    Just curious, since you were so successful with the model train niche, why did you not choose another hobby niche to do this case study on?

    • Ian McConnell

      Hi John, It’s good to know that you are getting some benefit from this.

      I chose decluttering because it was different and could eventually turn into a site that matches people needing help, with people that provide decluttering services. While doing the research for the site I have come across many professional organizers (declutterers) that make hundreds of dollars per hour providing their services. There is some good money to be made in this niche.

      It seems that people are liking these case studies, and I like doing them, so I’ll probably make the next case study based on a hobby site.

      I might even demonstrate how I set up a quick landing page to take advantage of the huge spikes in traffic for model trains during December and January. I’ll keep you posted.

      Cheers
      Ian

  • Rob

    “The problem was that the bounce rate was up over 80%, the conversions were averaging 0.01% and I was spending up to 4 hours of my day working for about $0.50 an hour!”

    You just read my mind! Exactly the problem that I’ve been facing with my website.

    I was just starting to implement the solution you’re talking about when I read this post 🙂

    Its just really good to hear that I must be on the right track! 🙂

    • Ian McConnell

      Hi Rob,

      Yes, working for $0.50 an hour is incredibly common in IM. It’s okay if you do that for a few weeks and then have a $5k payday, but most IM’ers never get to that big payday.

      People would never work a job for $0.50 an hour, so it is beyond me why they would work for themselves at that rate.

      I think self sabotage is to blame, or that people just don’t value their time enough.

      Keep me updated with chainsawguitartuition.net and let me know how those changes go for you.

      Cheers
      Ian

  • Joe

    Hi Ian,

    Another great video in this series! Its been a month since it was posted, do you have any updates about traffic etc?

    So for this site was your goal 10 categories, each with 5 articles?

    I’m at the point where I am still in the blogger mindset and spending a few hours a day writing long tail articles. But I agree with your that this isn’t the best use of time!

    What sort of budget would you have for Facebook ads? I’ve not done PPC before so have no idea what it might cost.

    Thanks,

    Joe

    • Ian McConnell

      Hi Joe,

      The updates will come later when I have something substantial to report… At this stage it’s a typical niche website that is converting slowly.

      A minimal viable website is all you need… One landing page will do. It’s not the quantity of posts or pages on your website that make more sales, it’s the quantity of traffic and maximizing conversions.

      $5 a day on Facebook is where I start… I measure and tweak and when the conversions are acceptable I’ll scale it up.

      Cheers
      Ian

  • Sean

    Hey Ian,

    What kind of content would you include in a declutter membership site? How would you come up with enough content to keep adding to it every month?

    Awesome stuff by the way! Thanks!

    Sean

    • Ian McConnell

      Thanks Sean,

      Go to YouTube and search “declutter”… That will give you membership content ideas for many months.

      There are also underlying issues that could be explored… Why do people clutter their lives? So many different areas that could be explored.

      Cheers
      Ian

  • Ken

    It’s been a couple of months now with no updates. Is it safe to say this project was a failure?

    • Ian McConnell

      No Ken, not at all… It hasn’t set the world on fire (yet) but there is a definite need to connect people needing help with decluttering and people who will do this for them.

      What is amazing though is the amount of internet marketers who need help decluttering their hard drives of training, special reports and PLR that they have never used…

      Cheers
      Ian

  • Owen

    Good stuff and thanks. I use Google alerts a lot and exactly how you use it for. Its also good for finding good content by linking to it.
    Looking forward to part 2

  • Irwin

    Ian, wonderful post and video. You’re one of my favorite internet marketers now. You provide so much value and it’s hard to believe you do it for free. I know how long it takes for you to prepare all of this for us – way to go, man!!! Great stuff and your blog and videos are fantastic!

    • Ian McConnell

      Thanks Irwin. Have you read Go-Giver’s Sell More? It’s an awesome read and explains my strategy. Cheers Ian

  • Drew

    Your video cuts out at 5 minutes, are you aware of that?

    Awesome information though! How’s everything going?

    • Thanks Drew for your kind words and letting me know about the video cutting out. I think there is a LeadPlayer problem which I’ll check in to.

      All is good here and trucking along making improvements every day. Thanks for asking.

      Have Fun
      Ian