Case Study: How To Get Traffic To My Website
Welcome to Day 7 of our case study and the “renovation” of declutterhowto.com…
If you missed the previous parts of the case study, you can find them below:
- Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day
- Day 2 – How To Research The Niche To Maximise Success
- Day 3 – Defining The Sales Funnel For an Online Business
- Day 4 – How To Configure A Website To Maximise Conversions
- Day 5 – How To Build A List Of Prospects From Your Blog
- Day 6 – How To Create Compelling Offers To Build A List
Today I’ll show you how I am going to get traffic to my website.
Enjoy the video…
Watch on YouTube: How To Get Traffic To My Website
How Do I Get Traffic To My Website?
Declutterhowto.com now contains some quality content and every page has up to 8 calls to action (CTA)… Now, I need to promote EVERY page of that website.
I want declutterhowto.com to be an automated online business and not a job. My intention is to work flat out for a few weeks building traffic sources to my website, and then maintain them once a week.
Once these traffic sources are set up they will continue on their own as long as I want them to…[box]An automated online business is one that you can ignore for weeks at a time and maintain the same level of traffic to the site… You have created a job when your daily traffic is reliant on the work you do in that day.[/box]
My plan for getting traffic to DeclutterHowTo.com is:
- SEO (Search Engine Optimization) – each page will be monitored using Market Samurai and tweaked to get it on the first page of the search engines for it’s keyword phrase.
- Traffic Siphoning – this involves going to the places online (blogs, forums, Facebook, etc) where my target market is hanging out and siphoning the traffic across to my website.
- Facebook ads – this is as simple as creating an ad, setting a daily budget and sending the traffic to my optin page.
SEO (Search Engine Optimization)
I have implemented the Google Webmaster Guidelines which will go a long way to help Google (and the other search engines) find, crawl and index my site.
I have also added all the footer links which contain privacy, terms, disclaimer and sitemap information.
The site hierarchy has been created with the following categories:
- Declutter Bathroom
- Declutter Bedroom
- Declutter Closet
- Declutter Garage
- Declutter Home
- Declutter Kitchen
- Declutter Office
- Declutter Shed
- Declutter Videos
- How To Declutter
Every post will now be assigned to a category (or 2) which will keep the site structure tidy and easily navigable by the users and the search engines.
These categories are the keyword phrases I want to rank on the first page of Google for. If I can achieve that, my research shows that there is the potential to have about 50,000 visits per month to my website!
In the next 90 days I will outsource and publish 5 high quality blog posts for each category. This will total about 50 pages on the website.
Each post will have the meta data optimized. In OptimizePress this is already a feature of the theme. It’s below the post edit screen in your WordPress dashboard.
The meta data is telling Google what the page is about, what keyword phrases the page should be listed under, and what should appear in the listing. An example is below:
By doing all of the above I will have a well optimized site of about 50 pages. I can then stop adding posts to the website and focus on promoting those posts…
Don’t Create Another Job for Yourself
I made a mistake when I first created ModelTrainsForBeginners.com… I got into the blogger mindset.
I added posts frequently, and the intention was that every post I added would give me another listing in the search engines (Google, Yahoo, Bing)… which would get people to my website.
It worked! Every post would get indexed by the search engines and people were finding the website.
The problem was that the bounce rate was up over 80%, the conversions were averaging 0.01% and I was spending up to 4 hours of my day working for about $0.50 an hour![box]The bounce rate of your website is the percentage of visitors who land on the website and then leave the site (bounce) without going to another page on your website.[/box]
The large majority of visitors were searching Google with long tail keywords in Google like “how do I lay ho scale track” and “how do I make my locomotive look old”.
They would then see my website listing in Google, click on the listing, arrive on the web page, read the info and over 80% would leave without opting in, clicking an ad, or going to another page…
Then one day I noticed (in Google Analytics) that one particular post was getting a better conversion than all of the others, but the amount of traffic was very low. Market Samurai was telling me that the post was buried deep in the Google listings for the keyword phrase, so it was a surprise that I was getting any traffic at all.
So, I went back to it and improved the post. I added more detail, added some pictures, added some sub-titles and over time the listing ranked higher in the search engines and the traffic increased significantly.
From that day on, I stopped adding blog posts and focused on improving the ones with the best conversions.
I cut my workload by about 4 hours a day and more than tripled the traffic in just over a month… That was a big aha moment for me.[box]Note: I improved the content on the page (text, images, h1 & h2 tags) to provide a great user experience, inserted the meta details, and shared the post using Google+, Facebook, Twitter, Stumbleupon and LinkedIn. Backlinks were only provided from comments on other blog posts, a forum signature and some Facebook posts.[/box]
Sidenote: This reminds me of the book Acres Of Diamondswhere people go searching for diamonds far and wide, when the diamonds are actually in their own backyard…
The next step in getting traffic to my website will be traffic siphoning.
This is done by finding places online that my target market is hanging out on, and siphoning (coaxing) them across to my site. These could be blogs, forums, Facebook, Twitter, Yahoo Answers, etc.
I want active places. So, if someone has asked a question about decluttering today, I want to be adding my opinion and coaxing the readers across to my website.
To find these places I’ll use Google Alerts. Google Alerts allows me to set up an alert based on keyword phrases.
Google then send me a daily email containing details of any updates made on the web based on those keyword phrases.
I can then go to that source and add my opinion, or answer the question, or add value to the conversation and create a link back to my website.[box]The aim of this strategy is for the other readers of the website to read your comment and be curious enough to want to click your link to find out more about you.[/box]
This is a simple strategy of creating a Facebook ad which directs visitors to one of my squeeze page pages.
I’ll set up 3 ads which will be rotated to find the best CTR (Click Through Rate) and the best optin conversion.
In a future update I’ll show the ads, the set up and the metrics.
I’ll implement these traffic strategies over the next few weeks and monitor the results in Google Analytics. Usually, within 14 days, I can tell where the best converting traffic sources are, and I’ll then put more effort into those.
Stage 1 of this case study is complete and the results will dictate if we go to stage 2, the product creation stage (to maximize profits).
Make sure you are subscribed, because at the end of every month I’ll keep you updated with the results.
The next stage would involve creating my own decluttering product. That way I will have complete control over the entire sales process and maximize the profit I can generate. It also means that I can recruit affiliates to sell my product for a commission. This is what made my old model train site so successful.
However, before I get carried away, I need to make sure that I can get hundreds of visitors to the site every day, that people are subscribing and buying the affiliate products I will offer in the email autoresponder sequence.
If I can achieve a reasonable result with that, then (and only then) would it be viable to create my own product, like a membership site with recurring income.
But, to make absolutely certain I won’t be wasting my time, I’ll survey my list when it reaches 500 and see if they want something like that. My decision will be based on those results!
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