Facebook is HUGE (as you probably already know) and it is almost guaranteed that you could find ALL the potential customers you will ever need on Facebook. In this post I'll show you how to get traffic from Facebook to your website.
“Every day, millions of people around the world visit Facebook to see what their friends, family, favorite businesses and organizations have posted. Facebook is a social network and people are there to read stories, view photos, interact with people and be entertained!”
If you add to the conversations, provide value and are a nice person, people will want to know more about you and what you do… That's how you get them to your website.
So, how do you get your potential customers from Facebook to your website? Here's how…
Let's get started…
[box]IMPORTANT: You can only manage what you measure.
It is important that you are tracking ALL the traffic to your website AND the conversion of that traffic on the website. That way you can do more of what is working, and less of what is not.
To do this you should have Google Analytics installed on every page of your website (most WordPress themes will do this for you automatically) and goals set up in your Google Analytics account. The goals would be the individual conversion elements of your website.
So, if you want the traffic to optin, then your optin confirmed page will be a goal. If you want to sell a downloadable product, then the download page would be another goal. If you want the visitor to go from one page to another, the 2nd page would be another goal.
Once you have goals set up in Google Analytics, you can clearly identify, and compare, the conversion rates of every traffic source.[/box]
To set up a Facebook Page for your website, you will need a personal account registered in your own name. You don't need to use this personal account (to friend people who you would never friend in real life – that never made sense to me), but it will allow you to create multiple Facebook Pages if you wanted to. Some people operate in multiple niches and this is handy for that.
Once you are logged into your personal account, you will find a “Create a Page” link in the footer. Click on that and then follow the instructions to create your new Facebook Page.
You can then add some photos, videos, links, status updates, etc. to make the page look good and give a visitor plenty of information about the services and products you offer.
Remember, this is your Facebook Page, so you can go to town with the information provided and links back to your website.
Once a visitor gets to your Facebook page they have already found you somewhere else and want to know more about you…
So, give them what they came for, and they will click to go to your website.
Because of the timeline structure, you should set up a schedule to add to your page on a daily basis. This keeps your page updated so it doesn't look like a ghost town.
You can re-use your content and add value by providing tips and other information from various sources.
5 to 10 minutes a day is usually enough to post a quick link, scan the comments on your page and engage in any conversations.
Once your Facebook Page is set up, you can then search for Facebook Groups and other Facebook Pages in your niche.
You can do this in the search bar at the top of any Facebook page once you have logged in.
I searched “play guitar” and it gave me a list of groups and pages related to “play guitar”. Some of the pages have more than 10,000 likes…
You can then open the pages in another tab and “Like” the page… Or if it is a group, you can request to join the group.
There is a “See More Results” link at the bottom of the search results, which will give you even more pages and groups you can “Like” or join.
Once you have “Liked” a Facebook page, or joined a Facebook group, you will now have access to comment on their conversations.
It is important to make sure that you are posting from your Facebook Page and NOT from your personal page.
To do this you should click the dropdown arrow in the top right of Facebook and click on the page you would like to use Facebook as.
Now, when you post on another page you will be posting as your own Facebook page.
If someone clicked your link they will be taken back to your Facebook Page.
If they like what they see, they will “Like” your page and/or consume your content which is littered with links back to your website.
It's an incredibly powerful strategy that should take NO MORE than an hour a day.
Facebook has it's own analytics which they refer to as “Insights”.
Insights will tell you at a glance which posts performed better, which posts had more reach, which posts encouraged more shares, etc.
You will be amazed how far reaching a simple post can be…
You will also be amazed at how the posts you believe would do well, don't do well, and the posts that you throw up quickly with little attention to detail will go viral.
Because of this, you want to try many different things on your own Facebook Page.
Try posting at 4 different times each day (spend max 10mins each time), try polls, try ask questions, try simple competitions, try sharing other people's content, try content that is blatant selling, try not so blatant selling…
You can get hundreds of different ideas from watching what other business owners are doing on Facebook… Especially the ones that are in completely different niches.[box]QUICK TIP: Other people's posts, stories, videos and photos with more than 20 comments will have been seen by a HUGE amount of “friends of fans” and may have resulted in a large volume of traffic to their page (depending on their EdgeRank). You should take note of what they have done and model the same on your page.[/box]
EdgeRank is basically the way Facebook determines what appears in their users newsfeeds.
If a fan page with more than 20,000 fans shares content of yours, it can result in significantly less traffic than a fan page doing the same with less than 2,000 fans.
This is because of EdgeRank.
Many marketers have built Facebook Pages with a thousands of fans, and then abused the relationship by posting content that the fans are not interested in, posting too many promotions, or just posting stuff that doesn't engage the fans… This results in low EdgeRank.
A Facebook Page with high engagement will earn high EdgeRank. This means that the majority of their updates could be displayed in the majority of their fans newsfeeds.
EdgeRank is very important!
EdgeRank is measured by Affinity, Edge Weight and Recency.
Mastering these 3 factors will improve your EdgeRank. Here's how:
Affinity – This is basically friendliness. If your fan makes a comment on your post or “Likes” it, Facebook is more likely to start showing your updates in their newsfeed. So, it's important to get your fans engaging with your content.
Edge Weight – Different updates to your Facebook Page carry different edge weights. For example videos and photos seem to carry more weight than just a simple status update. This makes it important to vary the content you are posting to your Facebook Page.
Recency – Something newer is more likely to appear at the top of users newsfeeds. So, you should post 4 times a day at different intervals, rather than posting once a day in the morning.
Once you gain some momentum with your Facebook Page, you may want to leverage it even further with a Facebook Ad campaign.
These ads are great for quickly getting a few hundred “Likes” on your page.
A Facebook Page with 300 “Likes” is going to be more credible than one with less than 10.
These campaigns can be quickly and easily set up so they are only viewed by your target market.
So, if your target market is men that are aged between 40 and 50 years old, live in Australia and have a trade certificate, your ad will only be shown to them.
This is very handy!
You can set the amount you are willing to pay per click and how much you want to spend each day.
To set this up you should log in to Facebook and click the “Create an Ad” link in the sidebar or footer. It is incredibly easy to set up ads and Facebook have great help tutorials, if you don't understand any part of the process.
In the video below, Facebook provide some great tips on how to create word-of-mouth advertising for your Facebook Page.
Note: This is a replay of a live webinar held in 2011, but still applicable today…
Facebook is an absolute powerhouse of a traffic source, if done properly. By using Facebook strategically (testing different things, tweaking and measuring results) for just an hour a day, you could have hundreds of visits to your website.
However, don't make the mistake of thinking your Facebook Page is an asset and completely relying on it.
It's a tool for getting your fans from Facebook to your website. Facebook owns your Facebook Page and at any time they can close it down, or take it away from you.
Your asset is your website and the email list you are building.
For this reason you should use Facebook for the traffic powerhouse it is, but always be building other traffic sources. This is so that, in the unlikely event that Facebook shuts your page down, you have other sources of traffic and business can continue…
Please leave your comments and feedback below. I would love to know if this post helped you and what your experience has been.
If you want more training, then you should consider these:
Ian is a successful offline and online entrepreneur with over 20 years of marketing and business experience. He is very passionate about living a life with time, income and location freedom. Find out more about Ian McConnell >>
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