Welcome to Day 4 of our case study and the “renovation” of declutterhowto.com…
Today is the exciting bit (or so I think)!
If you missed day 1,2 & 3 of the case study, you can find them below:
Today we are going to reconfigure the website to maximise conversions.
Enjoy the video…
Watch on YouTube: How To Configure A Website To Maximise Conversions
The image below shows how declutterhowto.com used to look like before the “renovation”.
It was originally created with search engine optimized content and the idea was that this content would attract organic traffic from the search engines to the site, which would then click on the Adsense ads…
…In the first month it made about $2.38 from 6 clicks and not another cent since!
There a few problems with this website layout and the strategy:
My strategy is to have MANY high quality posts with an optin box at the top and bottom of the post. There will be NO product offers on the website at all.
The sole intention of this website (initially) will be to build a large database of people interested in decluttering. This will be done with high quality content that will impress them and they will want to provide their email and be advised of updates. I'll use Aweber to do this.
The high quality content will build the relationship and some of the content may contain offers. The offers will only be made if it is relevant to the content.
The next step is to implement these changes… It will look like a professional, uncluttered site without ads and be optimized to get the optin. The emphasis will be on a great user experience.
Please leave your questions or comments below…
Ian is a successful offline and online entrepreneur with over 20 years of marketing and business experience. He is very passionate about living a life with time, income and location freedom. Find out more about Ian McConnell >>
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