Understanding the demographics of your market is absolutely imperative. It allows you to tailor your website exactly to the needs of your customer.
A website targeted at men aged 35 to 45 will look very different to a website targeted to teenagers.
You can use this valuable information to target your advertising and avoid wastage.
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Ian is a successful offline and online entrepreneur with over 20 years of marketing and business experience. He is very passionate about living a life with time, income and location freedom. Find out more about Ian McConnell >>
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