Understanding the demographics of your market is absolutely imperative. It allows you to tailor your website exactly to the needs of your customer.
A website targeted at men aged 35 to 45 will look very different to a website targeted to teenagers.
You can get free demographic information on your niche, or a competitors website, at Alexa.com and Quantcast.com
You can use this valuable information to target your advertising and avoid wastage.
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