Case Studies – InMyHomeOffice.com – The Blog Of Ian McConnell

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How To Improve The Conversion Elements Of A Blog

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Ian B McConnell

If you’ve known me for more than a day, then you know that I’m always banging on about traffic and conversion being the only 2 factors you should be focused on in your online business. No matter what strategy (or mix of strategies) you employ, it all comes down to getting people from where they […]

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How To Make Money From Your Knowledge Or Skill

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Almost everyone has some knowledge or skill, that someone else would like to learn. It could be a hobby, tango dancing, playing a musical instrument, marathon running, changing careers, trading the stock market, budgeting, training sausage dogs, or anything else. But… how do you make money from your knowledge or skill? Let’s take Cambell, and […]

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Richard Guy’s Story: Building An Ebook Library

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I’ve said it before and I’ll say it again, books (physical, Kindle, ebooks) are the easiest passive income you will ever earn online. It takes a BIG effort to research and write the book, but books can sell over and over again, for many years, to many hundreds or thousands of people. Most people overlook […]

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Victoria & Andrew’s Story: Creating The One-Stop Shop For Aged Care

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I met Victoria and Andrew at a internet marketing seminar in Perth a few weekends ago. I knew that I wasn’t going to learn anything new from this event, but I always learn something new from the people attending… If you have heard my model train niche story, you will know that interacting with the […]

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Cambell Baxter’s Story: Accounting, Music, Allergies And Internet Marketing

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People always have interesting stories, even if they don’t think so themselves. And those stories usually involve unique experiences that make people experts by default. An expert is generally someone that knows more than someone else… And this knowledge can always be turned into an information product and sold. Cambell is one of those experts in […]

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Masako Houghton’s Story: Running, Submarines And Internet Marketing

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Masako is one very interesting lady with diverse interests and experience… She has made some great progress with her internet marketing, and hopefully I can guide her to achieve the success she deserves. First, let Masako tell you her story… Masako Houghton’s Story My name is Masako Houghton and I live in Vancouver, Canada. I am currently […]

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Duncan Flynn’s Story: Creating A Tango Community Online

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While I was working in the model train niche, I noticed a lot of irrational behavior. I came across retirees who had spent over $30,000 on their model trains. Some, I suspect, had spent a lot more, but hadn’t kept a record of their expenses, or just weren’t willing to publicly say what they had spent. […]

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John Piteo’s Story: My WordPress Crash Course

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John’s story is one of success and a desire to get to the next level. The hardest part of internet marketing is making that first dollar, but the next hardest part is scaling the business. Turning that 1 sale per day into 10, then into 20, then into 100. It’s not as easy as it […]

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Kevin McGee’s Story: Trying To Escape Being Paid By The Hour

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Kevin’s story sounds just like mine was many, many years ago… Being paid by the hour for services provided, and going from a flood of work in one week to no work the next. It’s a typical ‘technician’ strategy to focus on the work, but don’t take the time to sit down and think how […]

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Chin’s Story: I Gave Up As An Amazon Affiliate

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There are hard ways to make money online, and then there are easier ways… The hard way is to sell an affiliate product (or line of products) where you make an average of $0.50 from each buyer, and they usually only buy from your affiliate link once in their lifetime. And, if you don’t make the […]

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Irwin Dominguez’s Story: Accountant To Internet Marketer

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Being stuck in a career that you don’t like is tough. But, leaving it all behind to try internet marketing would be considered by many to be an extremely risky move. I gave up being an electrician to go internet marketing… My thinking (at the time) was that, if this internet marketing didn’t work out […]

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Joe’s Story: Living Cheaply In Asia While Making Money Online

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Living in the US, Canada, UK or Australia can make it tough for people to get ahead in life financially. An alternative is to sacrifice some lifestyle, and gain some new experiences, by working away from home in Asia. The cost of living in Asia is almost half, or even a quarter, of what it […]

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