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Category Archives for Case Studies

Why Is The Lifetime Value Of Your Customer So Incredibly Important?

The lifetime value of a customer is an often overlooked metric in most businesses, especially in the online marketing world. This is a mistake, because I believe it's the most important metric in any business.

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How To Improve The Conversion Elements Of A Blog

If you've known me for more than a day, then you know that I'm always banging on about traffic and conversion being the only 2 factors you should be focused on in your online business. No matter what strategy

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How To Make More Money With Less Web Pages

Masako from WorldKlassRunners.com emailed me the other day and it reminded me of myself many years ago… Here are snippets of our email communication… Continue reading…

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How To Make Money From Your Knowledge Or Skill

Almost everyone has some knowledge or skill, that someone else would like to learn. It could be a hobby, tango dancing, playing a musical instrument, marathon running, changing careers, trading the stock

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Richard Guy’s Story: Building An Ebook Library

I've said it before and I'll say it again, books (physical, Kindle, ebooks) are the easiest passive income you will ever earn online. It takes a BIG effort to research and write the book, but books can

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Victoria & Andrew’s Story: Creating The One-Stop Shop For Aged Care

I met Victoria and Andrew at a internet marketing seminar in Perth a few weekends ago. I knew that I wasn't going to learn anything new from this event, but I always learn something new from the people

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Cambell Baxter’s Story: Accounting, Music, Allergies And Internet Marketing

People always have interesting stories, even if they don't think so themselves. And those stories usually involve unique experiences that make people experts by default. An expert is generally someone

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Masako Houghton’s Story: Running, Submarines And Internet Marketing

Masako is one very interesting lady with diverse interests and experience… She has made some great progress with her internet marketing, and hopefully I can guide her to achieve the success she deserves. First,

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Duncan Flynn’s Story: Creating A Tango Community Online

While I was working in the model train niche, I noticed a lot of irrational behavior. I came across retirees who had spent over $30,000 on their model trains. Some, I suspect, had spent a lot more, but

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John Piteo’s Story: My WordPress Crash Course

John's story is one of success and a desire to get to the next level. The hardest part of internet marketing is making that first dollar, but the next hardest part is scaling the business. Turning that

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Kevin McGee’s Story: Trying To Escape Being Paid By The Hour

Kevin's story sounds just like mine was many, many years ago… Being paid by the hour for services provided, and going from a flood of work in one week to no work the next. It's a typical ‘technician'

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Chin’s Story: I Gave Up As An Amazon Affiliate

There are hard ways to make money online, and then there are easier ways… The hard way is to sell an affiliate product (or line of products) where you make an average of $0.50 from each buyer,

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Irwin Dominguez’s Story: Accountant To Internet Marketer

Being stuck in a career that you don't like is tough. But, leaving it all behind to try internet marketing would be considered by many to be an extremely risky move. I gave up being an electrician to go

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Joe’s Story: Living Cheaply In Asia While Making Money Online

Living in the US, Canada, UK or Australia can make it tough for people to get ahead in life financially. An alternative is to sacrifice some lifestyle, and gain some new experiences, by working away from

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Case Study: How To Get Traffic To My Website

Welcome to Day 7 of our case study and the “renovation” of declutterhowto.com… If you missed the previous parts of the case study, you can find them below: Day 1 – Taking An

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Case Study: How To Create Compelling Offers To Build A List

Welcome to Day 6 of our case study and the “renovation” of declutterhowto.com… If you missed the previous parts of the case study, you can find them below: Day 1 – Taking An

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Case Study: How To Build A List Of Prospects From Your Blog

Welcome to Day 5 of our case study and the “renovation” of declutterhowto.com… If you missed the previous parts of the case study, you can find them below: Day 1 – Taking An

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Case Study: How To Configure A Website To Maximise Conversions

Welcome to Day 4 of our case study and the “renovation” of declutterhowto.com… Today is the exciting bit (or so I think)! If you missed day 1,2 & 3 of the case study, you can find

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Case Study: Defining The Sales Funnel For an Online Business

Welcome to Day 3 of our case study. If you missed Day 1 and 2, you can find them below: Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day Day 2 – How To Research The Niche

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Case Study: How To Research The Niche To Maximise Success

Welcome to Day 2 of our case study. If you missed Day 1 you can find it below: Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day Today we are researching our niche. Even though

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Case Study: Taking An Old Neglected Niche Website From Making $0 To $100 a Day

In this case study, I'll show you how I take one of my old and neglected WordPress blogs (declutterhowto.com which currently gets no traffic) to making $1 a day, then $10, then $100 a day… It

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