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Category Archives for "Case Studies"

Why Is The Lifetime Value Of Your Customer So Incredibly Important?

The lifetime value of a customer is an often overlooked metric in most businesses, especially in the online marketing world. This is a mistake, because I believe it’s the most important metric in any business. It’s the metric that will help you make the right decisions and create more profit while working less… My background […]

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How To Improve The Conversion Elements Of A Blog

If you’ve known me for more than a day, then you know that I’m always banging on about traffic and conversion being the only 2 factors you should be focused on in your online business. No matter what strategy (or mix of strategies) you employ, it all comes down to getting people from where they […]

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How To Make Money From Your Knowledge Or Skill

Almost everyone has some knowledge or skill, that someone else would like to learn. It could be a hobby, tango dancing, playing a musical instrument, marathon running, changing careers, trading the stock market, budgeting, training sausage dogs, or anything else. But… how do you make money from your knowledge or skill? Let’s take Cambell, and […]

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Victoria & Andrew’s Story: Creating The One-Stop Shop For Aged Care

I met Victoria and Andrew at a internet marketing seminar in Perth a few weekends ago. I knew that I wasn’t going to learn anything new from this event, but I always learn something new from the people attending… If you have heard my model train niche story, you will know that interacting with the […]

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Cambell Baxter’s Story: Accounting, Music, Allergies And Internet Marketing

People always have interesting stories, even if they don’t think so themselves. And those stories usually involve unique experiences that make people experts by default. An expert is generally someone that knows more than someone else… And this knowledge can always be turned into an information product and sold. Cambell is one of those experts in […]

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Duncan Flynn’s Story: Creating A Tango Community Online

While I was working in the model train niche, I noticed a lot of irrational behavior. I came across retirees who had spent over $30,000 on their model trains. Some, I suspect, had spent a lot more, but hadn’t kept a record of their expenses, or just weren’t willing to publicly say what they had spent. […]

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Irwin Dominguez’s Story: Accountant To Internet Marketer

Being stuck in a career that you don’t like is tough. But, leaving it all behind to try internet marketing would be considered by many to be an extremely risky move. I gave up being an electrician to go internet marketing… My thinking (at the time) was that, if this internet marketing didn’t work out […]

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Case Study: How To Create Compelling Offers To Build A List

Welcome to Day 6 of our case study and the “renovation” of declutterhowto.com… If you missed the previous parts of the case study, you can find them below: Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day Day 2 – How To Research The Niche To Maximise Success Day 3 – […]

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Case Study: How To Research The Niche To Maximise Success

Welcome to Day 2 of our case study. If you missed Day 1 you can find it below: Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day Today we are researching our niche. Even though I have already decided to “renovate” my declutterhowto.com website, I want to make sure […]

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Case Study: Taking An Old Neglected Niche Website From Making $0 To $100 a Day

In this case study, I’ll show you how I take one of my old and neglected WordPress blogs (declutterhowto.com which currently gets no traffic) to making $1 a day, then $10, then $100 a day… It will show you what is ACTUALLY possible online with simple niche websites. [box]A niche website that makes an average of $100 per day x 7 […]

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