Case Study: How To Create Compelling Offers To Build A List
Welcome to Day 6 of our case study and the “renovation” of declutterhowto.com…
If you missed the previous parts of the case study, you can find them below:
- Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day
- Day 2 – How To Research The Niche To Maximise Success
- Day 3 – Defining The Sales Funnel For an Online Business
- Day 4 – How To Configure A Website To Maximise Conversions
- Day 5 – How To Build A List Of Prospects From Your Blog
Today I’ll show you how I have created compelling offers to build a list.
Enjoy the video…
Watch on YouTube: How To Create Compelling Offers To Build A List
Lead generation, or building a list, is the life blood of an online business. It allows you to send an email and potentially have thousands of people visit your website within minutes.
It is one of the best traffic sources you will ever have and a great asset to own.
Because of this, I have turned declutterhowto.com into a lead generation website. EVERY post has up to 8 CTA’s (Calls To Action). These calls to action have different free offers that require an email address to access the offer.
In the top navigation bar there are 3 links which take you to the newsletter squeeze page, the video squeeze page and the free report squeeze page.
NOTE: If they look different to the images below, it is because I have tweaked them based on the conversion data I’m getting from Google Analytics. You can see the original squeeze pages by clicking on the images below…
Click the images to view larger versions
These 3 squeeze pages are accessed from the blog navigation bar, but I will also send paid traffic directly to them and do an A/B/C split test.
Split tests allow me to send the first visitor from a traffic source to squeeze page 1, the 2nd visitor to squeeze page 2, the 3rd visitor to squeeze page 3.
The 4th visitor then goes back to squeeze page 1, the 5th to squeeze page 2 and so on and so forth…
By doing this I can identify which squeeze page converts better with that particular traffic source, and maximise conversions.
All these squeeze pages were created very quickly using the OptimizePress WordPress Theme.
Once the person enters their email and clicks the subscribe button, they are taken to a page on the blog that prompts them to check their email.
I don’t give them the free report, free videos or newsletter until they have clicked the link in the email. This is to weed out the people using fake email addresses.
I also don’t use double optin. If you are a new Aweber user, you may not have the single optin functionality in your account and will be forced to use double optin.[box]Double optin means the visitor has to subscribe on the website, and then click a link in the first email to confirm if they still want to subscribe.[/box]
Click the images below to see what the declutterhowto.com optin process looks like…[threecol_one] [/threecol_one] [threecol_one] [/threecol_one] [threecol_one_last] [/threecol_one_last] [hr]
What Is a Compelling Offer?
I used to think that a compelling offer was all about the item my subscriber received after they opted in.
In the early days of the model trains for beginners website (I used to own), I spent weeks crafting the best possible free reports. I would then spend less time creating the squeeze pages, only to have dismal optin rates and high unsubscribe rates.
Then I took note of what I was subscribing to online and why…
The squeeze pages were configured in a way that was compelling for me to want to subscribe. It was like they knew exactly what I wanted.
The first impression was great. The images, colors, font size and words on the page all tied together to create a compelling offer.[box]A compelling offer is not about the free report, free video or free newsletter… It’s all about the elements on the squeeze page or in the optin box.[/box]
The free report, video or newsletter has to look good, but just be good enough. I typically create these within an hour or 2, from content I already have.
In the declutterhowto.com example I created a free report and free video offer from content already existing on the blog. You can download the free report here and see for yourself.
Once the free report was created and uploaded to my blog, I created the squeeze pages with OptimizePress.
OptimizePress completely removes all the design work required, and makes it very easy to create compelling offer pages.
The website now looks professional, provides a great user experience and is optimized for the optin… Now, I just need to add traffic.
I’m going to use a mix of 3 free traffic strategies and 2 paid traffic sources.
The paid traffic will give me results quickly, so I can tweak the pages and improve the conversions.
Please leave your questions or comments below…