Case Study: How To Build A List Of Prospects From Your Blog
Welcome to Day 5 of our case study and the “renovation” of declutterhowto.com…
If you missed the previous parts of the case study, you can find them below:
- Day 1 – Taking An Old Neglected Website From Making $0 To $100 a Day
- Day 2 – How To Research The Niche To Maximise Success
- Day 3 – Defining The Sales Funnel For an Online Business
- Day 4 – How To Configure A Website To Maximise Conversions
Today I’ll show you how I will build a list of prospects.
Enjoy the video…
Watch on YouTube: How To Build A List Of Prospects From Your Blog
Lead generation is so important in any business and most business owners don’t put enough effort into generating new leads consistently.
As an ‘Internet Marketer’ lead generation is referred to as building a list.
This is a list (or database) of people that have shown interest in what you are offering and could potentially buy products that you offer or recommend in the future.
The way declutterhowto.com was set up before (with the Google Adsense ads), a visitor would arrive and click the Adsense ad (mostly out of curiosity)… Once they clicked that ad, I had lost them forever.
I may have made $1 (if I was lucky) from the click. But, if that person had opted in, I would have had a chance to build a relationship (by providing some quality tips and ideas)… And they would probably be worth $100 or more to me!
So, I have installed the new OptimizePress theme and removed all advertising and affiliate links.
The sole intention of this blog now, is to get the optin…
There are no distracting ads, and on each page of the website there are 4 opportunities to optin… On the video pages there will be 5!
Below, you will see how the blog has changed with the new OptimizePress theme…
[box]NOTE: The website may look different to the image. That is because I’ll be monitoring the conversions and tweaking as necessary.[/box]
You will notice that I’m using the Hybrid Connect plugin in the sidebar and post footer.
This allows me to closely monitor conversions in the sidebar and post footer, but the best part is the one click optin.
If the visitor is already logged into Facebook, they will see the one click Facebook button to optin.
If they are not logged into Facebook, it will display the standard name and email fields.
The plugin has other great features which further boosts conversions… But, I’ll save those for a future video. Let me know in the comments below if you want to see more.
The Free Report links in the navigation bar and post header go to a standard OptimizePress squeeze template.
On the video pages I have used the LeadPlayer plugin.
This plugin allows me to take any YouTube video and add an optin form to the video… VERY NICE!
I’m not sure how well this will work in the declutter niche, but it won’t hurt to try it!
You can see it in action at the end of the video on this page.
The initial conversion elements are complete on the website. Over time I’ll tweak them so they convert better. Next I need to complete the behind the scenes optin stuff like…
- Writing the free report. I’ll use PLR (Private Label Rights) material for this.
- Create a free report download page, with an offer.
- Writing 2 or 3 autoresponder follow up messages. I’ll add to these later.
- Test all optin sequences.
Please leave your questions or comments below…